Many people tend to rush into establishing an online presence for their business without the needs of users in mind. Unfortunately, such a move only leads you to register poor results for all your time and effort.
With more than 97 percent of shoppers taking to the internet to look for goods and services, you can’t afford to not have a website. Yet, almost 50 percent of the small and medium-sized businesses don’t have a website, explains a Denver-based web design expert.
As a result, they are missing out on a large part of the market, and it leads them to register poor sales — don’t let this be you.
1. Develop a great user experience.
When prospects surf the internet, they are looking for the quickest way to gather information and solve their problems. They have little patience with sluggish sites or those that are difficult to use.
As such, you need to an optimized website that loads quickly on all devices and is easy on the eyes. Ensure the call-to-action buttons are clear and simple enough to use. You could also create a mobile app or have a live chat feature if the nature of your business calls for it.
2. Develop a great sales funnel.
An effective lead generation process is a sure way to increase your conversion rates and increase your sales. Such a process lets you convert a casual browser into a potential customer and close a sale. For starters, you need to capture their email address using some form of gated content.
It might be surprising, but email is up to 40 times more effective than social media in converting leads. With a great email marketing strategy, you can woo and win over subscribers to try your products and services. You need to segment the email list to address a subscriber’s stage of the sales journey.
Then, you need to personalize your messages to address their specific needs and pain points. You could use email open rates to understand what works and what needs improvement.
Customer engagement is at the heart of a successful online presence. With a well-optimized site, coupled with a great email strategy, you can easily make your sales grow.