Tag: marketing

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What Makes an Effective Explainer Video?

Explainer videos make for great content that engages your target market. Research from Hubspot reveals that 56 percent of people prefer videos. And explainer videos make for great content that engages your target market, allowing you to better introduce your products and services. The success of an explainer video relies on the quality of the […]

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The Buyer’s Journey: Making It Work for Your Business

Is your business new to inbound marketing? Have you looked for a HubSpot agency in Massachusetts to help you get started? Well, you’re on the right track. And one concept that you need to know and understand as an inbound marketer is the buyer’s journey and how to make it work for your business. Inbound marketing […]