Is your business new to inbound marketing? Have you looked for a HubSpot agency in Massachusetts to help you get started? Well, you’re on the right track. And one concept that you need to know and understand as an inbound marketer is the buyer’s journey and how to make it work for your business.
Unlike traditional marketing, inbound marketing makes use of good and engaging content to attract customers or possible leads to your website even before they think of making a purchase. It’s cost-effective and a great way to build a trustworthy relationship with your target audience.
The buyer’s journey
Everyone goes through the three stages of the buyer’s journey. The Awareness stage is where the buyer recognizes that there’s a problem or challenge they want to solve and whether it should be a priority. The Consideration stage is when your buyer determines what the problem is and that they’re fully committed to solving it. The Decision stage involves the buyer making a shortlist of solutions to the problem and finally deciding on that one solution that meets their needs.
Making it work for you
Understanding the three-stage process will help you create the content you need to attract the right audience depending on where they’re at in the buyer’s journey.
– Content for the Awareness stage must help the buyer identify each symptom and simplify their problem in one concise sentence.
– Content for the Consideration stage must emphasize the different products that can help the buyer decide on the solution for their problem.
– Content for the Decision stage should now convince the buyer that your business is the one answer to their problem.
Knowing what your buyer needs and providing it at the right moment will increase your chances of retaining the customers that truly matter and who’ll make the difference for your business.